What is your first memory of the World Wide Web? Let's look far back in the past. Tik-toсk, look at the swinging watch. Your eyes are closing, and you're starting to see the hottest design trends penetrating the web in the '90s. Sans fonts, hit counters, animated GIFs, and comic details saturated websites at that time.
Digital Marketing Consultant, Growth Hacker & Author
Dana Kachan is a Digital Marketing Consultant, Growth Hacker, Author of plentiful articles about business, and Co-Author of the book "Business-Driven Digital Product Design."
- A contributing expert at the Global eCommerce Trends Report 2020 created by Divante & Kantar.
- Top Digital Design Writer according to Medium. The Contributor of the Year on Hacker Noon.
- The author of articles on Yahoo Finance Singapore, ReadWrite, E27, Business2Community, and other major online media about business and emerging tech.
Her professional expertise spans B2B & B2C Marketing, Product Marketing, SaaS Marketing, Startup Marketing, PR Communications, Advertising, and Team Leading.
As a marketing strategist & content writer, Dana provides services for startups and enterprises in the Asia Pacific, Europe & the US.
Industries of expertise:
- Electromobility (Electric Vehicles)
- FinTech & Digital Banking
- Mobile & Web
- Internet of Things
- Consumer Electronics
- Renewable Energy
- Software Development
- Graphic Design
Contributor to the Research Business DAILY Report (RBDR)
Research Business DAILY Report (RBDR) is the world's only daily (Monday -Thursday) news video covering under-reported events impacting the world of the market research industry, hosted by RFL Communications Editor and Publisher Bob Lederer.
AUGUST 6, 2020
"Today on RBDR: Ukraine-based, independent Digital Marketing Consultant Dana Kachan identifies three critical self-investigations companies should conduct to vastly improve their business positions in the midst of the Coronavirus crisis.
You can read Dana Kachan's full script for this RBDR here."
You can watch the full video "Ukraine View of Dealing With Coronavirus (#2) / RBDR" here.
"Life means dynamics. Your marketing should reflect the changes your customers are experiencing. Therefore, a marketing strategy should be timely injected by a dose of changes.
Otherwise, it's impossible to survive in the market. If you do not accept the changes, the changes will not accept you."
Experience in providing marketing services for mobile app development companies based in Singapore, software development company (Vietnam/USA), product design and development company (Poland).
"Marketing likes paradoxes. They convert cold data into an alive organism able to interact with human feelings."
"Dana is a very creative person. She manages our Social Media Accounts, I'm very happy with Instagram and Facebook audience growth, great job. She is responsible, everything is on schedule."
CEO, Co-Founder at LaMetric (Smart Atoms Ltd.) and Co-Founder at Lemberg Solutions
"Dana is a creative marketer. She knows how to create the eye-catching content that connects a brand with its target audience and provides constant growth on social media platforms. Especially, she is good at creative writing. And we still miss her in the office ;) Dana would be a great asset to any company."
VP Software & Co-Founder at LaMetric (Smart Atoms Ltd)
"Dana Kachan has a unique feeling of how to write, what to say, what words to use to be heard by the potential clients and publicity. I was impressed with the hard work and the responsibility of this young person. She is the only candidate who I would invite for the marketing writer position. I trust her as to a person, as well as to a specialist. I recommend Dana as a high-level specialist! She is professional in writing, content, journalism."
Chief Operating Officer at MZPA Studio
Marketing & Design Blog
Due to the fast diffusion of technologies into different fields of our lives, society's addiction to mobile devices is growing too. That is why many entrepreneurs have rethought their approach to e-Commerce and started realizing the urgent need of having a mobile app.
The whole world can be hidden and encoded in the smallest detail. We should pay special attention to details since they often influence the way we feel life.
Color psychology hints have been uncovered in different design articles many times. Color matters - that's obviously true. Various shapes, accents, and shades trigger certain human behaviors. We subconsciously associate colors with certain feelings and emotional responses. Designers often use these color psychology tricks in their design to...